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CDT Recommends Standards for Use of Analytics Tools on Federal Web Sites

CDT and EFF today released a joint report examining the use of analytics tools on federal agency Web sites. Analytics typically track user behavior on a site; the data is used to create a better user experience. The report analyzes existing policy and makes recommendations for how federal agency Web sites can use analytics tools while protecting citizen privacy. Agency Web sites will play a key role in the Administration’s plan to create an environment that fosters a more participatory government, but new uses of technology must be approached with special attention given to privacy.