Buzz or Bust
Google's Buzz was a bust right out of the starting gate. The new stealth social media service–Buzz was launched without the usual public advance notice–was fraught with privacy concerns. The result was an immediate user backlash and firestorm of criticism from nearly every corner of the blogosphere. The ill-conceived release of Buzz surprised many Google watchers; the turn-on-a-dime response by Google to rectify the problems surprised even more.