Mobile App Privacy Takes Center Stage
Mobile applications are coming to the market in staggering numbers — 2,000 day by one account. And these apps are being developed in an environment where privacy is too often an afterthought.
The Commerce Department today is holding the first in a series of high profile forums aimed at developing “an open, transparent, consensus-driven process to develop a code of conduct regarding mobile app transparency,” according the National Telecommunications & Information Administration (NTIA), the agency hosting the meetings.
Consumers consistently rank mobile apps among the most worrisome when it comes to privacy concerns, and it’s no surprise why. Media attention has highlighted privacy pitfalls and class action lawsuits have prompted state and federal regulators to take a closer look at app developers data practices.
The 20-page guide is intended to be a “road map” for mobile app developers “to build privacy into your apps, better inform and empower end-users, and foster trust and confidence in the mobile app ecosystem,” the document says.