CDT Issues Privacy Principles for Digital Watermarking

CDT today released a paper offering a set of principles for addressing potential privacy considerations when deploying digital watermarking technology. This technology embeds information within the content of digital media files in a form that is machine readable but often imperceptible to humans. Digital watermarking has a variety of applications and is increasingly being considered as a tool for deterring copyright infringement. CDT’s paper is intended to provide guidance for companies that plan to use the technology to communicate information that is specific to individual consumers.