Time: 2:40 PM – 3:05 PM
Date: Thursday, April 11, 2024
As social media solidifies its stronghold as learning resources, communication vehicles, relationship builders, visibility platforms, brand-narrative stages and beyond, it has furthered its role as a supertool for advertisers and marketers.
But as the challenges associated with social media multiply—brand safety, data privacy, influencer strategy, polarity, new platform entrants and more—marketers need to isolate best practices to define and refine how they harness social media to reach an array of audiences.
And at a time when creators—their definition expanding—have hitched their wagons to social media’s star in profound, attention-holding ways, understanding how these forces of nature can work for and with brands has never been more important.
Come learn from the good, bad and ugly examples of what works, what doesn’t, and what you need to know now about the new era of social media.
The Impact of a TikTok Ban: What Marketers Need to Know
Many marketers have lauded TikTok as an essential channel for reaching Gen-Z consumers, driving performance, and enhancing influencer marketing efforts. However, the looming threat of a U.S. ban on this platform poses significant challenges. Despite similar brand safety and data accessibility concerns, American social media companies may stand to gain more market share if TikTok is banned. Join Selom Agbitor of Mad Rabbit, Kate Ruane of CDT, and Vivan Tu @your.richbff as they explore the implications–if any–of a potential TikTok ban on the marketing landscape.
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