Term Searched: node/"digital signage"
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1) CDT issues report and recommendations for digital signage privacy 2) What is digital signage? 3) Privacy Standards 1) CDT issues report and recommendations for digital signage privacy CDT released a report on consumer privacy and digital signage entitled Building the Digital-Out-Of-Home Privacy Infrastructure….
Read More Read MoreThe digital signage industry is rapidly becoming aware of the privacy issues raised by interactivity and audience measurement techniques. There is, however, no industry-wide consensus about how to address those concerns. Some industry figures agree that privacy guidelines need to be adopted if…
Read More Read MoreOn Monday, the Center for Democracy & Technology (CDT) released a report on consumer privacy and the digital signage industry entitled, Building the Digital Out-Of-Home Privacy Infrastructure. Digital out-of-home (DOOH) refers to the digital signs, billboards and displays rapidly proliferating in…
Read More Read MoreThis article first appeared in Digital Signage Expo. Future growth for digital signage depends in part on the medium’s ability to integrate identification and customization technologies – such as facial recognition and RFID – to boost its appeal and effectiveness. Yet it is…
Read More Read MoreWashington — On Monday, the Center for Democracy & Technology (CDT) released a report that includes a set of privacy recommendations for the rapidly growing digital signage industry. The report focuses on the industry's adoption of identification and interactivity technologies such as facial recognition,…
Read More Read MoreDigital signage is getting smarter, more interactive, and the ads with eyes come in many attention-snagging varieties. It’s a big booming business to use digital signage to expand upon consumer interaction via RFID-enabled smart shelves and smart carts, video walls, interactive kiosks, shopping mall…
Read More Read MoreThis CDT report includes a set of privacy recommendations for the rapidly growing digital out-of-home (DOOH) industry. The report focuses on the industry’s adoption of identification and interactivity technologies such as facial recognition, mobile marketing, social networking, RFID tracking and license plate scanners. CDT’s comprehensive digital signage privacy recommendations are based on the widely accepted Fair Information Practices (FIPs).
Read More Read MoreThe two key people behind the Digital Signage Federation’s privacy standards released late last week were Ken Goldberg, CEO of Real Digital Media, who chaired the eight-person committee, and Harley Geiger, a committee member and Policy Counsel at the Center for Democracy & Technology. Geiger…
Read More Read MoreThe digital signage industry has established a burgeoning offline version of the behavioral advertising that currently occurs online. Digital signage companies increasingly use facial recognition, RFID, Bluetooth, and other technologies to track consumers and tailor ads to their personal information. Several uses…
Read More Read MoreFuture growth for digital signage depends in part on the medium’s ability to integrate identification and customization technologies – such as facial recognition and RFID – to boost its appeal and effectiveness. Yet it is also these features that pose the greatest consumer privacy…
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