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Digital Signage and Consumer Privacy

The digital signage industry is rapidly becoming aware of the privacy issues raised by interactivity and audience measurement techniques. There is, however, no industry-wide consensus about how to address those concerns. Some industry figures agree that privacy guidelines need to be adopted if…

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A Framework for Digital Signage Privacy

This CDT report includes a set of privacy recommendations for the rapidly growing digital out-of-home (DOOH) industry. The report focuses on the industry’s adoption of identification and interactivity technologies such as facial recognition, mobile marketing, social networking, RFID tracking and license plate scanners. CDT’s comprehensive digital signage privacy recommendations are based on the widely accepted Fair Information Practices (FIPs).

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