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New Tool Will Help Online Advertisers Develop Stronger Privacy Practices

CDT today released a new assessment tool to help online advertising companies develop strong, appropriate privacy protections for the users they serve. Released to coincide with Data Privacy Day 2009, the "Threshold Analysis for Online Advertising Practices," is the result of extensive consultation among CDT, Internet companies and public interest advocates. It notes a series of simple tests companies can use to determine whether online advertising activities may trigger the need for additional privacy protections. The document also provides suggestions on how companies can begin putting those protections in place.