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Privacy & Data

Is that coupon worth the risk to your personal privacy?

Today is Data Privacy Day, a time to call attention to the trade-offs consumers make every day when they use technology. In particular, a program held in San Francisco Wednesday night looked at the potential risk to privacy of location-based services that are becoming popular smartphone apps. GPS on a phone can guide you to a destination in your car, offer a coupon discount to the restaurant you’re walking by or tell you that one of your BFFs is in a bar right around the corner. But who else knows that, who’s collecting this information and who might be using it for other than the stated purposes?