FTC Sets Consumer Data Collection Limits

Do search firms, marketers, and advertisers collect and sell too much information about consumers?

To put the question another way: Is the mass buying and selling of people’s personal information a modern age necessity–for fueling the advertising that allows much of today’s online content to remain “free”–or does it too often risk violating consumers’ right to privacy, as well as laws that prohibit selling inaccurate information about consumers?