FTC Issues Behavioral Advertising Guidelines

The Federal Trade Commission today issued a report outlining self-regulatory guidelines for the online advertising industry. CDT sees the release of the guidelines, which set a higher standard than existing industry principles, as a signal that companies are running out of time to step up their self-regulatory efforts. Although the FTC report raises the bar for self-regulation, the guidelines don’t address all of CDT’s concerns with online advertising and privacy. CDT looks forward to working with the agency and Congress on legislation that could address online behavioral advertising and general consumer privacy.