Facebook to stop allowing racially targeted ads for housing, employment, credit

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Washington Post:

Facebook will stop letting marketers run housing, employment, and credit ads that target or exclude users by racial and ethnic identity on the social network, the company announced Friday.

Facebook have let advertisers target ads using what it calls “ethnic affinity” for some time, but the practice came under fire after a recent ProPublica report showed how the feature could be used to place ads that may violate federal anti-discrimination laws.

The Center for Democracy & Technology, which had urged Facebook to change its system, praised the move.

“These changes will improve Facebook’s platform and protect its users from the worst types of discriminatory advertising,” CDT senior policy analyst Alethea Lange said in a blog post responding to the announcement.

Full story here.

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