Do Not Track, No Holds Barred

Last week, Mozilla made a gorilla of a decision. It announced its new version of Firefox would automatically dump third-party cookies, essentially rendering the browser persona non grata to all but the largest of marketers. Despite the dedicated efforts on the part of the Digital Advertising Alliance (DAA) to make it go away, Do Not Track (DNT) will not. At the Direct Marketing Association’s (DMA) DC conference last week, a panel on the subject resulted in a refreshingly open exchange between Stuart Ingis, legal counsel for the DAA, and internet privacy activist Joseph Lorenzo Hall of the Center for Democracy and Technology (CDT). Following are excerpts from the session (not presented in sequential order) that we offer up to marketers in the interests of sanity, or insanity, as each may apply.