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Privacy & Data

Digital Signage: Privacy in a ‘One-Way Mirror Society’

Digital signage is getting smarter, more interactive, and the ads with eyes come in many attention-snagging varieties. It’s a big booming business to use digital signage to expand upon consumer interaction via RFID-enabled smart shelves and smart carts, video walls, interactive kiosks, shopping mall maps, vending machines with facial recognition software, and even digital signage that interacts with the GPS on your smart phone. How smart and interactive will digital signage become before there is a great public outcry about privacy invasion?