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Privacy & Data

Digital Ad Biz to Defend Self-Regulation at Do Not Track Hearing

The Do Not Track privacy hearing called by Sen. Jay Rockefeller for Wednesday before the commerce committee is bound to feature some fireworks.

That’s because Rockefeller has shown himself to be no fan of the advertising industry’s self-regulating Ad Choices program, which gives consumers the ability to opt-out of targeted ads. He also believes it is time the ad industry gets on board with efforts to develop a universal browser-based Do Not Track system by working within the World Wide Web Consortium (W3C).