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Privacy & Data

CDT Urges Stronger Guidelines for Behavioral Advertising

The Network Advertising Initiative (NAI) should consider major revisions to its proposed privacy guidelines for online behavioral networks, CDT said today. CDT viewed the original NAI guidelines– developed in 2000–as a good first step; however, problems with the original version and the proposed update have left major gaps in the protection of consumer privacy online, even as data collection for online advertising proliferates. In addition to suggesting major changes, CDT urged the NAI to institute a two-year review cycle for its guidelines.