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Privacy & Data

CDT Policy Post: Closer Look at ISP-Ad Network Partnerships

CDT issued a policy post today that takes a closer look at the privacy concerns raised by the ISP-ad network partnership model within the online behavioral advertising field. Behavioral advertising involves the compilation of detailed information about an Internet user’s online activities. That data, when collected, can be turned into detailed consumer profiles including articles read, web sites visited, and items purchased. Today’s policy post says the ISP-ad network model may violate federal law if it deployed without express consent of subscribers. CDT notes that Congress is taking a closer look at the practice and that online consumer privacy law may be introduced to address concerns.