ASC Behavioral Targeting Working Group Launched
The Anti-Spyware Coalition has created a new internal working group to review privacy concerns raised by partnerships between behavioral targeting advertising companies and ISPs. The concerns stem from instances in which these business relationships result in all, or substantially all, user Web traffic being passed to advertisers with little or no notice. In many instances the activities raising privacy concerns are taking place by exploiting "borderline" acceptable practices in order to skirt anti-spyware products. The new working group will convene to specifically review current guidelines and recommend changes if needed.