The interest around simple, universal opt-out mechanisms for opting out of online tracking – also known as "Do Not Track" proposals – continues to grow. On Wednesday, FTC Chair Jon Leibowitz reiterated the FTC’s support for the development of such tools in testimony before the Senate Commerce’s Subcommittee on Commerce, Science, and Transportation. Earlier this week, just before Internet Explorer 9 was released to the public, Microsoft announced that it added support for an HTTP header-based "Do Not Track" mechanism to the Tracking Protection List (TPL) technology already present in its browser. We are pleased to see these steps being taken in parallel with efforts in Congress and at the White House to move baseline consumer privacy legislation forward, as both the technical proposals for "Do Not Track" and the legislative efforts are necessary to ensure that consumers are fully protected.
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