Starting my final day at SXSW after a night of several big SXSW events. The trend we’ve noticed throughout the week is that, just as we stated before
(and the New York Times stated today
), location apps are the story of the conference.
Cyrus and I have had different experiences with different SXSW attendees when it comes to location apps. While he has been around a lot of developers and tech-heads who seem well in tune to the privacy ramifications of the location-enabled web, I've been surrounding myself with social media directors who simply can't get enough locational data on their friends. It's almost like there are two species of attendee; the developer who knows the ins and outs of the technical side to the program so they think about the privacy impacts and the social media savant who is making a career out of sharing and connecting in as many ways as possible.
People are using location-apps used to determine their plans, for example, to see who is “checked-in” at which panel or venue and which panels are "trending." Essentially, I'm watching people jump on to whatever is the flavor of the minute and using apps to lead the way. Personal privacy and whether or not all their location data is being saved is an afterthought to the standard SXSW junkie; being able to say they’re in the middle of all the action is what is driving crowds here.
Last night, I observed two sharp contrasts in crowd activities at two very different e
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