FTC Should Strengthen Behavioral Advertising Principles - The Federal Trade Commission's proposed behavioral advertising principles aren't strong enough on their own to adequately protect consumers, according to comments filed jointly today by CDT, Consumer Action and Privacy Activism. Although the principles represent a solid first step in the process, protecting consumer privacy interests in this space will require a rigorous mix of self-regulation, enforcement of existing law, and the passage of new general privacy law. The comments include CDT's finding that there are several practices of concern occurring on the Internet today that remain unaddressed by current self-regulation. Based on this research and other industry developments, CDT, Consumer Action, and Privacy Activism recommend ways for the FTC to bolster several of its proposed principles. The groups also urge the Commission to explain how it will ensure industry compliance with the principles. April 11, 2008
Share this article
Slashdot
del.icio.us
Digg
Technorati
Google
Yahoo!
Windows Live
reddit
Facebook